Developed UX and branding strategy for Farmers Signal App. The Signal app UX strategy, UX design and visual design is modeled after the design I created for the Farmers flagship app. Facilitated a user-centered approach to app creation with outside technology partners.

I worked with technology partners to make the user experience meet Farmers app design system and UX standards.

Met with technology partners each week to review recent work completed. Provided guidance on features, UX design and visual design.

Managed UX research between technology partners and UX researchers at Farmers.

Lead mobile app UX designer for Bristol West Insurance App. The Bristol West app UX strategy and design is modeled after the native app design system I created for the Farmers flagship app. When using a Farmers Insurance Group company app, the UX and design will be a delightfully consistent and branded experience.

Collaborated with Development team to implement the design system and stand up the first Bristol West Insurance Android and iOS apps.

The best way to communicate digital ideas and innovation is to visualize them with animated interactive prototypes that work on the appropriate device. It is important to me to actually create and use a UX and design idea as part of the UX process.

Insurance customers want to manage their insurance bills with less effort and time. Our Apple Watch features allow customers to view their automatic payment confirmation and pay bills manually faster than ever before. Ultimately, meeting users goals and expectations of spending less time managing their insurance. 

The goal of the this project was to reimagine what insurance quoting could be. I rapidly prototyped several versions and conducted 33 usability tests with insurance consumers to evaluate each prototype’s user experience. I synthesized the results and presented UX insights to senior leaders to help inform their strategic thinking and direction.  

Farmers.com marketing website design to communicate a premium brand to insurance consumers and Farmers customers. Created this branding, visual and design idea in collaboration with other visual designers at Farmers during an initiative to redesign our marketing site. I created and presented this design to contribute my ideas to the initiative. Other designers created and presented other designs to gather a large pool of ideas.

Lead UX researcher on Farmers Intranet redesign. Conducted 90 employee exploratory interviews and usability tests. Presented research to stakeholders, developers and product design team. Consulted stakeholders, developers and designers on what users will find usable and delightful.