Research

Lead UX researcher at Farmers Insurance in 2017 and 2018. 7+ years experience planning and conducting various UX research methods across a wide range of digital products. I coach and mentor other UX designers on UX research best practices.

Research Process

I conduct research studies on a regular basis as a foundational part of our product design cycle. I conduct these activities in order to plan and execute studies.

• Hypothesis writing

• Choosing goals and KPIs

• Writing moderation guides

• Recruiting screeners

• Recruiting participants

• Moderating 1-on-1 usability sessions with participants

• Synthesizing data

• Presenting key insights to the product team and executes

Research techniques

I have executed various types of research studies using both qualitative and quantitative methods. Studies I have conducted in the past include:

• User analytics evaluation

• Exploratory user interviews

• In-person and remote moderated usability studies

• Unmoderated usability studies

• Card sort studies

• Analyzing NPS survey data and comments

• Observing users in their natural environment

• Quantitative UX studies, such as first impression tests and desirability/branding tests

Persona Development

I created personas for Farmers Insurance to help their development, digital and UX teams empathize with real user needs, behaviors and mental models. I conducted research, analysis and wrote the following personas for Farmers Insurance Group.

• Responsive self service website user persona

• Native mobile app user persona